Feeds:
Posts
Comments

Archive for the ‘Marketing’ Category

Last year I questioned the lack of women speakers at the Denver InHOWse conference. I’m pleased to report that HOW responded to that challenge and there are 4 very powerful women presenting at this year’s event. I personally know and have attended presentations by 3 of these speakers – Emily Cohen, Jackie Schaffer and Dyana Valentine. They are articulate, sharp and dynamic individuals who I’m sure will have many insights and strategies to share with those fotunate enough to be participating in their sessions. I have no doubt that Valerie Jacobs will be equally as engaging and thoughtful.

Kudos to HOW for dramatically increasing the representation of women speakers in Chicago.

Read Full Post »

Cella Consulting is offering an intensive 2 day workshop for in-house design managers

Today’s creative leaders need an entirely separate suite of skills to succeed in their organizations. This concentrated two-day training will give you best practices, innovative ideas and practical how-to advice for effective business management of your creative operation. Three former in-house leaders will guide you through:

  • Setting and Communicating Client Expectations
  • Building Blocks for Creative Operations
  • Developing a Strategic Plan
  • Engaging, Developing and Promoting Your In-House Team

You’ll also take home an “operations toolbox” thumb drive with templates and tools to put best practices into immediate action.

Read Full Post »

Cella Consulting is offering an intensive 2 day workshop for in-house design managers

Today’s creative leaders need an entirely separate suite of skills to succeed in their organizations. This concentrated two-day training will give you best practices, innovative ideas and practical how-to advice for effective business management of your creative operation. Three former in-house leaders will guide you through:

  • Setting and Communicating Client Expectations
  • Building Blocks for Creative Operations
  • Developing a Strategic Plan
  • Engaging, Developing and Promoting Your In-House Team

You’ll also take home an “operations toolbox” thumb drive with templates and tools to put best practices into immediate action.

Read Full Post »

Designers who enter projects printed on Finch Paper can win an Adirondack Creative Retreat

Glens Falls, NY – August 13, 2010 – In response to numerous requests, the deadline for the Finch is in the House Creative Retreat Giveaway has been extended! Designers now have until August 27 to submit samples of projects produced on Finch Paper. Once samples are received, companies are entered to win an Adirondack Creative Retreat for up to six staff members. The winning project will also   be featured in the popular Finch is in the House design blog.

The winner will enjoy an all-expenses paid weekend at a private lodge in the beautiful Adirondack Mountains of New York on September 17-20, 2010. Submission forms may be downloaded here.

Beth Povie, Marketing Communications Manager at Finch Paper, says, “The first Finch is in the House give-away was a huge success. We awarded a MacBook Pro live at the HOW Design Conference to winner Greg Linton, of the St. Louis Zoo.

“We have received a high level of interest in this second phase of the contest – possibly because of the exclusive Adirondack retreat being offered – so we’ve decided to allow for extra time to receive samples. We are looking forward to spotlighting these magnificent pieces on the Finch is in the House design blog.”

Finch initiated the triple-phase contest as a way to educate designers about the numerous applications its high-quality, value-priced paper grades can achieve. Finch is reaching out to creative professionals to encourage sharing of successful projects that illustrate how designers are utilizing the highly rated paper that Finch offers.

One last Finch is in the House! contest will take place in 2010; so designers should not miss the opportunity to win and have their works showcased.

To order the latest Finch Paper samples, swatchbooks, or other educational materials, visit: www.finchpaper.com or call 800-833-9983.

About Finch Paper

Finch Paper is widely recognized for the quality of its uncoated printing papers, its industry-leading customer service, and its commitment to sustainable forestry. Finch Premium Blend, Finch Fine® text and cover, Finch Casa Opaque, Finch Opaque and the Finch Digital portfolio are popular choices for corporate marketing materials, direct mail, book publishing, and business office use. All Finch Premium Blend, Finch Fine® and Finch Casa Opaque products are Forest Steward Council (FSC) Chain-of-Custody Certified, and all of the fiber utilized by Finch Paper across its product line is certified by the Sustainable Forestry Initiative® (SFI) program. As part of a landmark environmental partnership with The Nature Conservancy (TNC), Finch foresters manage more than 100,000 acres of forestland owned by TNC in New York’s famed Adirondack Region.

Finch Paper samples and swatchbooks can be ordered at http://www.finchpaper.com. For more information on Finch Paper, please call (800) 833-9983 or contact your local Finch Paper merchant (directory available at http://finchpaper.com/find-distributors/index.php).

All products and services are trademarks or registered trademarks of their respective owners and are hereby acknowledged.

Read Full Post »

Look – I don’t care whether you get anything out of attending the In-HOWse conference. I, and a bunch of other high-performance in-house team managers, want you to come so we can joke with you about inane corporate policies, cry on your shoulder (ours are available too) about too little staff, bandwidth and training budgets and too much politics, red tape and HR meddling.

It’s not about you – it’s about me – just ask my wife. So do me a favor and join your comrades-in-arms at the conference. If you happen to get inspired, connected and schooled up, well, whoop-dee-doo and good for you.

Read Full Post »

by Kenton Smith

Let’s face it, many people think what we do, as in-house designers, is magic and based on our personal moods or whims. If you can develop relationships, though, and show people that there are reasons that you do the things you do, your job may become a lot easier and more rewarding. Here are some things I have done in my career to foster good relationships, help build brand awareness and educate my co-workers, clients and managers about what I do.

Talk: When I worked for a larger company I would walk around every morning and talk to people – see how it was going, what my co-workers were working on and offer to help where I could. This was hard because as an in-house designer I had a full schedule but I thought it was important. Another advantage I noticed was that sometimes I could see projects coming up that I needed to get ready for and spot possible problems up front such as branding conflicts. I would have liked nothing more than to crawl into my cubicle, put my iPod on and zone out but sometimes grabbing a cup of coffee and heading down the cubicle rows proved to be rewarding.

Cheerlead: I’d love to claim this idea as mine but it was our HR manager’s. Our department got an old monitor and computer and set it up in the main hall. I sent emails out asking what people were doing outside of work. I also asked for sales info and new deals that the sales team was working on. Using all the responses I received, I created a looping PowerPoint show that played on the monitor all day. People would stop and check it out. I also created slides about proper logo and font usage and I made sure the presentation fit the company brand. This gave me visibility to all the other departments and helped reinforce the company’s brand standards.

Market: A weekly newsletter is another powerful way to get information out and have a reason to make contact with other departments. In one issue I included a story about a new fountain in front of our building that looked like a satellite dish. I retouched a photo of the fountain by putting aliens next to it and wrote that they were placing a communications device in front of the office. People loved it stopped by to ask how I did it. It was fun, got people to talk to me and gave me the opportunity to show off some of my Photoshop skills.

Communicate: Whenever possible tell people what you’re working on and, if you can, explain the strategy and thought behind it. Design rationales might include; color psychology, why you placed an image facing in a certain direction (to lead the reader’s eye in a specific direction), how fonts reflect specific moods and personalities. You might share articles about why a strong brand is so important. The point is to make your clients and managers understand that what you do is not based on your whims or subjective preferences.  You want to show them the method behind your “madness”.

Pro-Bono: Help co-workers with a garage sale flyer, or side business – you might even get a freelance customer out of it. I did a logo for a fellow employee who was starting an online storage business. In trade he gave me some storage space. The real benefit was that people came by and commented on how they liked the logo. It afforded me another opportunity to share my design rationale and expertise. Of course you should check with your managers to make sure they’re okay with what I’m suggesting and don’t feel as if you’re undermining them or neglecting your job.

As difficult as it is, designers have to deal with the reality of office politics in order to gain visibility and respect. Reaching out to your peers, clients and managers in positive ways to communicate a little bit about what you do and how you do it goes a long way towards establishing your credibility. Have fun making new friends and explaining your skills.

Kenton Smith is a seasoned graphic designer. Kenton began his career in Santa Monica, California as a paste-up artist in a small print shop. While attending college, Kenton’s professors were so impressed by his skill and creativity that they hired him to work in their design studio – the only student given this opportunity. Over his career Kenton has worked exclusively as an in-house designer. During his career Kenton has worked in a wide variety of industries including hobby and craft, high-performance computing and signal processing, sportswear and entertainment. Kenton freelances, blogs and Twitters as Your Art Director and runs a LinkedIn group called In-House Designers.

HOW encourages lively, informative and respectful dialogue. Please do not engage in malicious attacks on individuals or organizations. For more details on proper response etiquette please read our

Read Full Post »

Welcome

We haven’t been outsourced, offshored or downsized, but we have been relo’d. Our new offices can be found at http://inhowse.howdesign.com. Same great content but in new digs.

For those of you who subscribed to the blog as WordPress members, please resubscribe once you’ve accessed the new site.

Read Full Post »

%d bloggers like this: