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Welcome

Welcome to HOW’s InHOWse blog created with the commitment to support, inspire and entertain the in-house design community. We hope you’ll find the site a valuable and worthwhile place to visit during the course of your day. If you like what you see (and hear) please spread the word. If you don’t, please email us at inhowse@verizon.net to let us know where we’ve fallen short so that we can improve the site. We’d encourage you to respond to the daily posts as well. This is a unique opportunity to engage in dialogue with your peers, generating value for all.

This Week 8/30/2010

Monday: Your design diploma is not enough to make it in the corporate world. Grab a notebook and pencil as this week’s “In-house Issues” covers Continuing Ed.

Tuesday: “TCG 411″ advises that you choose your career counselors with care.

Wednesday: It takes 2 people to sell an idea – one to pitch it, the other to hit the pitchman over the head when he’s done. Sam Harrison points out this finer point of the idea sell.

Thursday: A special “Walkin’ The Blog” post on Adult Ed options.

Friday: Part 2 of the In-house Department of One “Get IN The Vote” survey. The qualitative responses and some analysis.

Overall, for solo in-house designers, their challenges and opportunities available vary little from their in-house peers who are part of a larger team. The challenges are amplified, though, by the lack of like-minded individuals who could give these teams of one moral, logistical, creative and political support.

The InHOWse blog will be setting up a separate section where solo innies can share war stories and advice. Stay tuned for further information.

The earnest level of commitment showcased in the responses below should give any upper manager pause regarding their own ignorance of the design process and the fact that they are most likely squandering a valuable resource.

What do you like best and least about your job and what is your greatest challenge?

1. I have two job functions: Proposals Writer and Graphic Designer. If I could pitch the proposal writer duties and focus on graphic design, I would be very happy.

2. Best is the rapport with everyone. Worst is the inherent inertia that rapport brings. Greatest challenge has more to do with the management styles than anything.

3. I like the freedom to be the only creative in the company. No one to undermine my ideas! However, it would be nice to have someone to brainstorm with and help grow creatively.

4. I feel I work best alone but it would be nice to have someone to brainstorm and share ideas with.

5. Best – That I have a job

Least – Deadlines from vendors or publications are always passed on to me about a week pass dues so I’m always have to make apologies. Since I am the only person here with the software to do projects the hours are insane. I get calls at home on off hours to do projects on my personal time and equipment as the firm will not provide a computer for me (not senior level despite 14 years of experience) Total lack of respect from some other employees because they don’t know/ understand what I do. “everything should only take a minute” Job is not creative at all (I work at a law firm) There is also no room for promotions here. This is pretty much it. Dead end job.

6. Until recently, I liked the autonomy I had to decide when to do what.

7. I like best that as the only designer, I get a wide variety of projects. I am never stuck doing the same thing repeatedly. I least like the stress of being the only person who can do design work; even if we do some out of house, I still end up managing files. My greatest challenge is that I don’t have a more experienced designer who can teach, mentor and challenge me.

8. best = some creativity

least = we charge and a newer in-house group doesn’t, so we’re losing a lot of work to them.

greatest challenge = getting people to use us instead of agencies.

9. My hours… for both. The new director made a deal with a local agency to provide pro-bono work so I went from well respected and listened to part of a team to a mostly forgotten 16 hrs a week schlep.

10. I enjoy the design freedom of being a solo graphic designer. The greatest challenge is the time constraints allowed for each project

11. I have a chance to affect bad design seen all over the country in small ways. If I have affect one thing, just make one improvement, I’ve done my job. I can’t change the world or even the whole of material my company puts out. But I can help win battle by battle.

12. At a low level I am given more responsibility and opportunity because I am the only in-house designer. But, being the only in-house designer is detrimental in that the company has always used an outside agency and doesn’t always see the in-house need.

13. I like best about my job the fact that I get to do a lot of different things like design and write the bimonthly magazine, the online newsletter, and the website. I don’t like that many people don’t yet really understand the importance of design so they do not put me in the planning meetings when we have big projects and instead just give me minimum specs a week before they need a 100 page document.

14. least: too much work and not enough time for visioning

best: autonomy and big budgets

greatest challenge: having time for visioning and improving

15. I like best the respect I get. As well as the freedom to present and execute methods to improve the company. I like least the amount of things I have to juggle daily and the lack of structure that is also a blessing.

16. Variety of projects.

Having enough time to do it all.

17. Best–variety and independence. Least–no peers. Challenge–teaching self how to do everything not related to design that I am not trained to do

18. Best: flexible hours and job security. While most people in my office work 8-5, I tend to work 9-5:30 and it doesn’t create any issues as long as I put in 40 hours each week and get my work done. I also have a steady workload.

Least: outsourcing more prestigious projects to agencies. I would really like to be challenged by these larger projects, but the bulk of my work continues to consist of boiler-plate coupons, sell sheets, etc. I would also love to be getting these larger projects so I have more interesting pieces for my portfolio. My chances of staying in my current position longer than 5 years is slim, and the pieces in my current workload don’t effectively contribute to a stellar portfolio.

Greatest challenge: conveying the importance of good design. I work in a department of marketers who believe successful marketing comes from using the data they collect from the field. While this is partially true, you can’t reach your market without effective design solutions. The importance of my role in the marketing department is at the bottom of the food chain.

19. variety… but with that comes never feeling like I’m giving 100% to something, I’m constantly being pulled

20. I work for a public research university, so using my creative skills to communicate about life changing research and innovations is very rewarding. That said, there is not enough respect for the insight I offer about the best way to reach our different audiences and how to properly (and efficiently) leverage new tools and media. Oh, and nobody wants to take the time to develop or follow a communications plan! Ah!

21. I am the single most important person that knows how to design in Adobe software. Today’s co’s only see these positions as pixel pushing.

22. like: a lot of variety, responsible for projects from start to finish, learn how to run a business/organization and how to talk to nondesigners

dislike: resources like software, equipment, staff, etc always on the bottom of the list; not a lot of respect–always have to fight the relative of a coworker or the coworker who thinks they can do your job; also have to fight to keep most creative projects in-house; have to fight to be the contact person overseeing out-of-house work when needed.

23. Best: Job security.

Least: Having other creatives to work with.

24. Like the work.

Not valued.

25. I like the autonomy of working on my own and touching every project. I am buried under the sheer volume of work. The greatest challenge is that lack of understanding about design in general, and the pitfalls of being spread too thin and how it affects end product.

26. -Go to person

-Big work load

27. My greatest challenge is dealing with the fact that accountants, writers, news directors, etc. think that they know design. Dealing with people that think they are designers because the own a copy of Photoshop and they took one graphic design class in college. And lastly, last minute requests (and by last minute I mean “I need a logo done by tomorrow”), which only reinforces the fact that most people don’t realize the amount of thought, time and work goes into what we do. They think we’re “doing our magic.”

28. I fear burnout. My company tries to do a lot, with a little.

29. Best-the variety and no one tries to micro manage me mostly because they don’t understand what I do exactly.

Least-No one understands what I do so they don’t understand the time or skills it takes to do some of my job. Very little creative collaboration available.

30. Like Best: the variety of work that I get to do each day is very rewarding as I see how my contribution enables the organization to succeed

Like Least: our tendency to “design by committee” is something that I can’t stand. I’m all for listening to the opinions of others but actually having those (non-designer) opinions trump mine at times does make we want to give up sometimes

Greatest Challenge: juggling it all and providing high-quality for everything

31. Greatest challenge writing copy

coming up with fresh ideas season after season

32. Visibility and recognition is my greatest challenge. I like the stability of the position and flexibility the company offers.

33. Best: the combination of left-brain and right-brain days. Some days the math of all the estimating and project coordination gives my creative juices time to rest for a bit.

Least: working on all facets of multiple projects at the same time is very draining and does not facilitate great creativity or allow sufficient time to explore design options for a project. So often it’s “here, this concept works, let’s just run with it.” No time to explore. “Good enough to get by” doesn’t leave me feeling proud of my work.

Challenge: there are so many overworked people and understaffed areas in my building who are not given enough time to do their jobs well, which keeps me from doing my job the best as well. I am not just the “misunderstood, unappreciated designer.” Everyone is being pushed too fast and given too much work to do their jobs with confidence and skill.

34. I like the variety of duties; having experience with all…

35. Best: Opportunity to work on so many different kinds of projects, which means constant learning and challenges.

Least: Having to do it all and being the only one able to do it within my department. Also, feels like I fall behind on the latest technologies/trends because I don’t have the time to catch up.

36. It gets lonely sometimes but the job security is great.

37. I like the ability to create without being hovered over by a manager but the down side is there is no one to fight for my needs of software or hardware, as well as no one determining my worth to the company. I am not included in the department head meetings and left to figure it out on my own. Because my cube is a “mystery” to others, I feel as though my compensation is not in the range of other in-house teams that have actual departments. The biggest challenge is getting the time to do it all. Everyone wants their stuff immediately and does not give necessary information to complete the task, causing delays.

38. What I like is the diversity of the projects that I’m given. What I don’t like is the stress of feeling overwhelmed at times & the personalities I have to deal with on a day-to-day basis that are less than “design friendly”.

Naming my biggest challenge is hard. I have no authority. Every job is a rush & I work on several jobs at the same time, which I feel lowers the quality of my work. Two or three jobs at once is good for me, but 6 or 7 is too many. I’m not permitted any “stress relief” work like I’ve read agencies & design houses get: Fun little projects at the end of a long or difficult job to ease the stress and refresh the creative juices. It’s all work and no play which often leaves me feeling burnt out and frustrated.

Maybe it’s because I’ve been a soloist with the same company for 5 years, but I feel I have a lot of challenges.

39. I like that I have complete control of the designs. I hate that I am forced into a constant template, that my company is to archaic to let me use a Mac, and that people refer to me as the “Poster Guy”.

40. I work for a medical device manufacturer our products greatly improve peoples standard of living, I like the fact that I work at a company that makes products that people need and not ones that people want, if that makes sense. My least favourite thing about the job seems to be the lack of respect and understanding that people within the organization have for my role. My talent and problem solving skills are not being fully utilized, they spend hundred of thousands of dollars on outsourcing certain design projects that could be better produced in-house by people who have a better understanding of the industry.

41. The thing I like best is the thing I also hate the most. Working in an office in my home has many perks, but also has a few downfalls – I never turn off, I can be lying in bed trying to sleep but instead I will pop into my office a a second, which will then turn into hours. I can’t do 9-5, even though I do, sometimes it is more like 9-eternity.

42. Best: Am encouraged to propose ideas and develop designs as I see fit. Anything I put forward is usually given a chance to be heard.

Least: The opportunity to do design work is few and far between. I do a bit of everything, and quite often, design work is not a priority.

Greatest challenge: Moving ideas forward – is nice that they are heard, but quite often, it is next to impossible to move anything beyond a conceptual phase.

43. I love the product my company provides and working for them is a dream job. I dislike the fact that I’m not really involved in the development of our projects and am essentially handed things as a production artist who then has to figure out how to best produce someone else’s ideas. My greatest challenge is getting people to understand design is a process and there is actually NOT an “easy” button to make something (like a concepted, revised, and polished logo) magically appear in 2 hours.

44. treated by some colleagues as no more than a trained monkey.

45. Too much work and not enough people to do it so we outsource a lot.

46. going home!

I am not really set challenging work as I have got used to conforming all designs to our corporate identity (which I helped to create). The greatest challenge is probably remaining calm while my design concepts are ruined by too many (non designer) cooks!

47. Im fairly low level. I had about 2 years experience when I started, now Im in my second year on the job. One of the biggest challanges, is that this is a brand new position. They NEVER had a in-house designer before. So combine that fact with the fact that Im still a “green” designer. I have made some headway, but people still forget to/dont understand that I NEED to be in meetings involving Design direction, planning for next year’s look, etc. Trying to get my voice heard is a huge challenge.

48. BEST would be that I get to apply my design know-how to short-term projects of similar nature, and I get to use InDesign to design them.

LEAST would be that I’m the only graphic designer at this 10-15 persons company, so no backup support; and there’s no training provided or educational benefits like paid attendance at workshops (this is not ideal even though it’s my first full-time graphic design job).

GREATEST CHALLENGE would be interpreting corporalese (corporate language as coined by Andy Epstein) of all my coworkers, trying to push the creative boundary of coworkers’ set ideas/wants (a.k.a. limited creative freedom), and getting the finances needed for equipment.

49. Best: I have a lot of autonomy to do my job well, hire freelancers/agency as needed, and a lot of variety in the projects. Great boss, easy commute, great benefits. Love my job!!

Least: No budget input. Too much to handle on my own so I turn to freelancers for help too.

50. I like the creative freedom they give within the boundaries of our field of business, since it is heavily regulated. However, our strategies aren’t well planned and never have as much punch as they should. My biggest challenge is getting the rest of the marketing staff (marketing manager and COO) to implement a well rounded marketing plan and strategically scheduled/timed blog posts, email and social media promos, along with our other marketing and sales efforts. They’re not tech savvy enough and keep hindering my efforts to get the plan off the ground.

51. Best: Small team with specialists in writing, marketing and social media

Least: Lack of perspective from other creatives as only designer

Great challenge: Resistance to change; design-by-committee

52. Best: making art. Worst: dealing with others’ bad taste.

53. Best: Freedom. I make the job what I want it to be.

Least: Freedom. Sometimes I suffer from a lack of direction.

Challenge: Being better than the last design.

54. Best: when I get to design or get to weigh in on designs.

Least: when my time is filled doing things like order business cards OR when a non-creative determines what things should look like to get their message across

55. What I like best is that I get to express creativity while also maintaining standards that support the strategic goals of the organization. What I like least is my colleagues thinking that anything can be done in a day. My greatest challenge is changing that perception.

56. The best part about my job is also the worst – being the sole subject matter expert for visual communications.

57. The teaching part…the rest is not even considered or rewarded.

Leaders of three successful in-house design practices– kate spade new yorkJetBlue and the Whitney Museum of American Art – will share their experiences and talk about how their teams work, what they love about their jobs, where unique challenges lie, and how working for an internal client is both similar to and different from the client-studio/agency relationship.

Andy Epstein, head of in-house design for the AIGA, will moderate a discussion and Q+A session following brief individual presentations.

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Things you never learned in design school…

There are a plethora of options available to in-house designers who want to hone their business skills. From blogs to online training to good old live seminars, surely there’s something that fits your learning and life styles.

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Online Courses

http://www.worldwidelearn.com/

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Multiple venues (books, live seminars, DVDs, webinars)

http://www.skillsoft.com/default.asp

http://www.amanet.org/Individual-Solutions.aspx

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Books, CDs, DVDs

http://images.businessweek.com/ss/09/12/1216_best_design_innovation_books/4.htm

http://www.bizlibrary.com/default.aspx

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Seminars

http://www.skillpath.com/index.html/se/gsf001

http://www.trainup.com/Business-Skills-Training/Business-Skills-Training.htm

http://www.nationalseminarstraining.com/

http://emilypost.com/business-etiquette

http://www.learningtree.com/

http://www.dalecarnegie.com/

http://www.astd.org/

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Blogs/Websites

http://blogs.hbr.org/

http://www.lifehack.org/

http://www.bnet.com/

http://www.astd.org/

http://www.behance.com/

In-house INtelligence provides an overview of the in-house community in the form of a series of charts based on data retrieved from an AIGA survey to which over 1,100 in-house designers responded. Special thanks to Randy Johnson, a practicing in-house designer, for the chart designs.


Once You’ve Sold an Idea, Don’t Buy It Back.

by Sam Harrison

I once worked with an in-house designer who was great at pitching ideas. Mike was smart, articulate and passionate. But the poor guy didn’t know when to sit down.

Decision makers could whistle, cheer and wave signed approvals in his face, but Mike wouldn’t let that stop him. He kept right on talking – and the more he talked, the more those decision makers began to reconsider. Pretty soon, they’re asking more questions, raising more objections. And more than once, Mike walked out empty-handed.

After several painful we-had-‘em, then-lost-‘em episodes, Mike learned to quit when ahead. He grasped the notion of leaving the audience begging for more rather than begging for mercy.

“When you’ve sold the idea, stop,” says Don McNeill, president of Digital Kitchen. “I can’t tell you how many times I’ve heard creative people go on and on. And eventually the process starts all over again.”

Instead, try these three steps:

1. Wrap up.

When you’ve finished your pitch, summarize. Move into options and next steps.

2. Ask up.

Assume the sale by asking a question, such as “What do you see as the next step?”

3. Listen up.

Be quiet and wait for the decision maker to speak. Stay silent and listen. Maybe you’ll get the go-ahead. Or maybe you’ll hear that one main objection or obstacle you must deal with to gain the decision maker’s approval.

Sam Harrison is a speaker, workshop leader and writer on creativity-related topics. His latest book, IdeaSelling: Successfully pitch your creative ideas to bosses, clients and other decision makers, was recently released by HOW Books. He is also the author of IdeaSpotting: How to find your next great idea, and Zing!: Five steps and 101 tips for creativity on command.

In-house INtelligence provides an overview of the in-house community in the form of a series of charts based on data retrieved from an AIGA survey to which over 1,100 in-house designers responded. Special thanks to Randy Johnson, a practicing in-house designer, for the chart designs.


Need Career Advice? Be Careful What You Ask For

By Donna Farrugia, Executive Director of The Creative Group

Navigating the workplace is more challenging than ever before, but it can be less daunting when you have a circle of contacts that you can turn to for advice. But be careful whom you tap; some of the guidance you receive may actually hurt your professional prospects.

Nearly six in 10 advertising and marketing executives interviewed by The Creative Group said they have received bad career advice from coworkers. Another 54 percent have been steered in the wrong direction by their bosses.

So, how can you find career advice that’s actually worthwhile? Here are some tips:

  • Find the voice of experience. When seeking guidance on a particular issue, get perspective from someone who has faced a similar situation. For example, if you’re looking to build up your interactive skill set, talk to someone who’s an expert in this space who can provide recommendations on relevant courses or resources that might launch your learning. If you’re having trouble finding suitable contacts, tap your professional network.
  • Let your ambitions be the guide. Everyone has a different perspective about what’s important in life – and what should be important for you. For instance, family members may value security more than you do. A colleague’s advice may be misguided because the person knows your actions may affect his or her career. When contemplating advice, be sure to differentiate between the ambitions others may have for you and your own.
  • Help them help you. It’s hard to gather useful advice if the people you consult don’t know your career goals. By describing your professional objectives, priorities and values to your acquaintances, you give them the information needed to provide quality guidance.
  • Don’t put all your eggs in one basket. When making an important career decision, tap multiple resources so that you gain a range of perspectives. A variety of information can help you make the most informed choice.
  • Keep it coming. Thank everyone who takes the time to provide career guidance, and keep in touch with all helpful sources, returning the favor when you can.

Donna Farrugia is executive director of The Creative Group, a specialized staffing service placing creative, advertising, marketing and web professionals with a variety of firms. More information, including online job-hunting services, candidate portfolios and The Creative Group’s award-winning career magazine, can be found at www.creativegroup.com.

In-house INtelligence provides an overview of the in-house community in the form of a series of charts based on data retrieved from an AIGA survey to which over 1,100 in-house designers responded. Special thanks to Randy Johnson, a practicing in-house designer, for the chart designs.


As my wife and I have been slowly getting into “back to school” mode with our 2 daughters, I recalled how excited I had been, as a soon-to-be first grader, at the prospect becoming a “big boy”. Luckily, even after the initial excitement of being a student had worn off, I ended up having a very good academic experience that culminated in an amazing 4 years at a fine arts/design school where, unbelievably to me, I got to create art and designs all day long.

I’m sure many of you have had a mix of good and bad experiences during your school years. Regardless of the quality of your previous educational encounters, though, I can tell you that, as an in-house designer, it’s critical to continue your academic pursuits.

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As a subset of the larger design community, we are the most in need of continuing professional development. Not in the area of design, but rather in the disciplines of business management, leadership, communication and interpersonal skills where we received little, if any, training as design students.

There are 2 things to consider when pursuing additional studies – what types of skills you want to develop and how you’ll develop them. The most obvious aptitudes to focus on are your verbal and writing skills, your people and project management acumen and (OMG!) your financial prowess. You might consider enrolling for classes on public speaking (a college intern at our studio is taking this class next semester), business writing, organizational behavior, introductory accounting, marketing and business administration. (Some of these areas of study lend themselves well to online e-learning options.)

To my second point, there are less traditional approaches than taking college courses that may be better suited to your learning style, life situation and pocketbook. Most obviously, there are the myriad of intensive workshops and seminars that are offered by various business skills development companies. Conferences, webinars and industry organization sponsored lectures are other typical options.

You can be more creative in your methods, though. Below are a few ideas worth entertaining.

  • Find mentors for specific skill sets by targeting people who are proficient in areas that you’d like to develop in yourself and forge relationships with them.
  • Create a reading list of books dealing with a topic of interest and then make sure to read them. (Audio books are a great resource too.)
  • Write articles on your areas of interest that will force you to do research. The added benefit is you can then submit them for publication.
  • Create a presentation on an area you’d like to learn more about. As with the writing of articles, this will compel you to engage in research and you’ll end up with a lecture you can shop around to local design organizations or businesses.
  • Make up a thesis project. This is pretty ambitious so you may need the support of an expert or teacher in your chosen topic.

However you choose to pursue your continuing ed and whatever the subjects, the most important thing is to make a commitment to do it and follow through. Okay, break’s over…

There was a lot of data gathered from this survey – much of which will determine new structures for the blog to allow for greater dialogue and support of solo in-house designers. The charts below capture the quantitative results. Next week, the qualitative responses will be posted along with an analysis and next steps for the blog.

click on image to enlarge


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